Ready to show up real and authentic on instagram?
Today’s interview is with instagram and branding coach Allison Scholes and she schools us on the 3 MUST HAVES to showing up authentically on INSTAGRAM.
What is your main goal for instagram?
Instagram is not the place to focus on sales. Think of it as a boat and nurture the people who are on your boat. Clarity in messaging will attract your ideal people on your boat.
How to make a clear brand message?
Make a Instagram bio by making it about them and have clarity on who they help. What does your ideal audience need to solve their problems
3 categories of what to post on instagram
1.) Relatable – Be real and vulnerable. Show your family and show your mess. Transparency and trust make people relate to you.
2.) Educational- Teach them something!
3.) Entertain- Have fun. Share funny stuff, be silly, and entertain your audience so that they want to show tune in.
Should I use the feed, IG stories, IG Reels or IGTV?
The feed is where people get to KNOW you, stories is where they start to LIKE you and IGTV is where they start to TRUST you and build authority as an expert. Reels are meant to be fun, but can entertain as well.
Come over to Multipassionate Mompreneur and get the support that you need to get into action or let’s connect on social!
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