// 3 MUST HAVE categories for showing up authentcly on INSTAGRAM


Ready to show up real and authentic on instagram? 

Today’s interview is with instagram and branding coach Allison Scholes and she schools us on the 3 MUST HAVES to showing up authentically on INSTAGRAM.


What is your main goal for instagram? 

Instagram is not the place to focus on sales.  Think of it as a boat and nurture the people who are on your boat.  Clarity in messaging will attract your ideal people on your boat. 


How to make a clear brand message?

Make a Instagram bio by making it about them and have clarity on who they help.  What does your ideal audience need to solve their problems


3 categories of what to post on instagram

1.) Relatable – Be real and vulnerable.  Show your family and show your mess.  Transparency and trust make people relate to you. 

2.) Educational- Teach them something!

3.) Entertain- Have fun.  Share funny stuff, be silly, and entertain your audience so that they want to show tune in.


Should I use the feed, IG stories, IG Reels or IGTV?

The feed is where people get to KNOW you, stories is where they start to LIKE you and IGTV is where they start to TRUST you and build authority as an expert.  Reels are meant to be fun, but can entertain as well.


Want to learn more about instagram?  Check out Allison’s podcast Social Media for mompreneurs and her instagram @allisonscholes. 


Come over to Multipassionate Mompreneur and get the support that you need to get into action or let’s connect on social!

Let’s Connect!

Learn–> www.angelmcelhaney.com

Connect –> info@angelmcelhaney.com

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Published by Angel McElhaney

Hi, I’m Angel McElhaney and multipassionate momma just like you! I’ve often felt like It was impossible to niche down and hated the thought of doing only one thing! I know help other multipassionate moms who need clarity, focus and energy to take the entrepreneurial spirit to build a life they love. I believe that you can have it all if you answer the call on their hearts and have developed a focus framework using self discovery, personality mapping and support to focus your energy and have build success in life and business. After losing my mom when she was just 48 I realized that time was fleeting and that it was time to start living. Come along with me as we push through roadblocks and build a life were you do more of what you love. Check out my fb community called Multipassionate Mompreneur Collective where we offer support and community.

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